We’re about to show you some of our abayas, but first we want to let you in on a dirty little secret the industry is keeping from you. Imagine buying an abaya from Dubai, only to discover that it’s sold as if it were made in Dubai, when in fact it isn’t, and the fabrics don’t come from there either. That would upset you, wouldn’t it?

Perhaps it depends on how much you value authenticity. As long as it looks good… ? Let’s put on a fake LV bag and order a pair of Ray-Bans from Turkey while we’re at it.

Yes, I don’t think so.

So what’s the big secret behind the Abaya Dubai industry?

What if we told you that 80% of Emirati abayas are actually made in Turkey? Or worse, China! Oh, the horror!

Yep… that’s right. I don’t know about you, but if I wear a garment that claims to have certain characteristics, I expect it to have the qualities advertised. I don’t want to wait until he arrives to see the label and discover that it was all a big lie. The hype was real, and so should be the end result.

Pretending has never been an option. An abaya made in Dubai truly has a value that cannot be reproduced. Elegance, class, chic; traditional clothing with a contemporary twist. You see, as soon as our team landed in Dubai, we noticed that the Emiratis had something you couldn’t find anywhere else. It’s like Tiffany’s or Harrods, unique, and even more so in the feeling it leaves us with – a unique sense of bliss.

Imagine that, but constantly surrounded, with every native woman passing you walking on a cloud of happiness, head held high, wearing an Emirati abaya made in Dubai, looking both powerful and humble.